Until just over a decade ago, Cannes Lions was chiefly considered the domain of creatives and advertising agencies. Then, when Unilever and Procter & Gamble (at the time the two biggest advertisers in the world) started coming too, they paved the way for an influx of clients.

Now, one in four delegates who come to Cannes are client-side; part of an eclectic mix that also includes developers, entertainers, producers, data scientists, publishers, technology providers and financiers. But why do they go?


The answer is simple. Independent research has shown, conclusively and compellingly, that great work really works. It increases return on investment, impacts share price performance and is tied to market share growth. Clients come to Cannes Lions because they know creativity is business-critical and our own research has shown how seriously they are beginning to take it.


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